Wow, after surfing the web on crowdsourcing I was astonished to see that the technique has been around for much longer than I expected. Basically (http://www.businessweek.com/magazine/content/06_39/b4002422.htm) business week bloomberg articles from 2006 show how TV adds for companies such as L'oreal were succesfully produced.
Guess that just re-afirms what was said during class, in Switzerland we are way behind the leading countries when it comes down to fully benefiting and using the tools for new marketing....
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