GREAT PRESENTATION!!!
Was great to have a hands-on down and to earth expert on the topic come in and present his business. The idea of crowd sourcing really shows the outside in approach, in which products should always be developed.
Here one of my favorites: http://mystarbucksidea.force.com/ideaList?ext=0&lsi=0&category=Food
Here you have star bucks asking customers what kind of product ideas they have in order to develop the best, based on further customer ratings and provide them in your local coffee shop.
It was intersting to see that all types of questions and problems can approached via crowd sourcing. Initially I was slightly unsure if it could be used for all industries and product types.
See if I can find some more examples during the wknd......
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